E.Q No.1) In what ways does your media product use, develop or challenge forms and conventions of a real media product?

1) In what ways does your media product use, develop or challenge forms and conventions of a real media product? on Prezi [prezi link appears as corrupt on blogger, seek assitance]

My media product develops forms and conventions of existing media products instead of challenging them. An audience is prone to relate the contents of a horror film with a previous one and notice the repetition or similarities in their story lines. Burton’s formula talks of this and calls it repetition that being that what we see is just a more up to date version of previous films just put in present day context. My media product provides the audience with a current horror film which follows Burton’s repetition formula. This is an example of my media product developing the conventions of a real media product as well as my horror film developing the roles of the stock characters. The identity of the killer in some films is one that is the least likely to be suspected e.g. SCREAM the killer was Cindy’s boyfriend as well as another close peer. However my film tackles the idea of a stereotypical male villain, as our society has evolved since that of patriarchal times we were determined to make our ‘villain’ a female, many of the stock characters remain the same as this adds to the ‘repetition’ spoken about in Burton’s formula.I decided to follow examples of existing horror trailers and their use of the fast rapid shots of scenes which contain the thrill of a horror film thus bringing in the enticing the audience and creating hype for our film. I believe that one of my trailers strong points is that we challenge the convention of the usage of a main weapon. Many films such as SCREAM and HALLOWEEN use knife and this is evident in their trailers whereas ours does not exploit the use of a murderous weapon, creating more suspense for the audience. My trailer never reveals the identity of the killer as this will ruin the idea of a teaser trailer. To some extent my movie challenges some conventions as the stereotypical vulnerable female stock character has evolved into a ‘villain’ due to a traumatizing rape from a fellow peer, leading her to take revenge on her circle of friends leaving the masculine ‘jock’ last. SCREAM has a similar ending, Cindy was the main target and was left last to kill by her boyfriend whom took disguise as in a cloak and mask. We challenged this ending by having our female masked killer leaving the male ‘jock’ last on her list. I believe that my media product develops the conventions of an existing media product and it’s been made evident through the planning of my movie.

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