Applying recognizable conventions of a trailer

In order to play with the recognizable conventions of a trailer , in groups, we came up with ideas of how to market and promote a film called 'Bloodshed High'. Firstly we discussed a story line for Bloodshed High and then we discussed what our unique selling points were (USP). This gave me a chance that to learn how trailers work to engage their audience and i also learnt that the Trailer is an advert for a film and not to be classed as a film.

When having group discussions with my team, Sonia and Nasrine. We spoke about how important it is to specify your USP in a trailer, it allows the audience to have a short insight to the film and allows a hype to begin so we decided how the trailer would start and end and what effect we would like this to create. We looked at many actors when deciding who our main female role would be cast by, Blake Lively was chosen because of her huge young adult fan base through her leading role in Gossip Girl, this is good exposure to the film as our film will be of a 15+ rating and the target audience for the TV hit teen drama Gossip Girl is of the same target.

The production company taking charge of the film will be TWISTED PICTURES, this production company gained wide attention through their work in the SAW series. During the trailer we will show that Twisted Pictures will be taking part in the creation of 'Bloodshed High', this will give the movie good exposure as everyone who sees the compony in co-operation with the movie they would want to see their latest work. Most Saw fans will recognize the production logo and instantly fall for the trailer and want to see the film.

Directing the film, James Wan.

The movie trailer will be posted on Youtube, Facebook, MySpace and Twitter, and any other social networking site. This is to maximize the chances of the target audience viewing the trailer. The trailer will be aired on TV at 9:30 onwards again to try and maximize the chances of our target audience viewing our Ad.

Through what we have learnt from Media we decided that it will be best that our movie title should be shown at the end of our trailer following faste paste shots of action and blood scenes accompanied by eeire music to set the tense creepy horror feeling when watching the trailer.

Points which I learnt in the excerise

• How to engage the audience
• How to apply previous and current learned knowldege to set tasks